Graph Tech offers hundreds of options when it comes to upgrading your guitar, bass or just about any other stringed instrument. The assignment given to Strut Media Group was to create videos to introduce three new innovative products; Tusq Man Made Ivory picks, the world’s first picks with built in tone; Ratio Tuned Machine Heads and Chops Pre-Play professional hand care for musicians. What better way to feature these new products than to have the founder, president and inventor of these break through products himself Mr. David Dunwoodie. A natural on camera, David’s easy, conversational presentation style intimate knowledge of the products was a great combination. We created a virtual environment for these presentations that compliment Graph Tech’s reputation for innovation.